Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about landing page videos.
What is the landing page?
The landing page is the first page that your potential customers or clients will open or “land on” from a link on your social media platforms or from the search engine results. As a result, the design and content of this page, needs to be incredibly high quality, to attract attention, pique interest, and invoke action. Video content can be very effective for this.
What are the advantages of landing page video content?
There are a number of reasons why you should choose video content for your landing page. These include:
- Increasing engagement- videos attract more attention than any other form of online content, and so more of your website visitors are likely to stop and watch the video, than they would be to read a block of text. And as a consequence, this can improve the click through rate to products and services pages.
- Building trust- it is important for your customers that they feel like they can trust your company, especially if they are going to shop with you. Video content can be a very effective tool for building this trust, and increasing sales and sign ups as a consequence.
How can you design your landing page around video content?
When you are planning your landing page design, it’s important to plan this around the video content, to ensure that the video is the centre focus. This should include:
- Deciding on the video positioning first- The first thing to consider is the positioning of the video itself, as this will determine other design choices. For example, if the video will be used as above the fold content, then you will need to design company branding, and a navigation system around this video content. However, if the video is being used below the fold, you will need to consider how to keep this as the centre focus.
- Button positioning- it’s important that your video directs users straight to whichever page you want to promote. And this is quite often achieved with a call to action button next to the video content. You will need to plan how to design this so that the video content is obviously connected with the button placement, and to invoke user action.
- Text and typography- for many landing pages the video content will load above the fold, so this will be the first thing that potential customers or clients see when the website loads. As a result, any text or typography is usually positioned below this content, or in a split screen design, to the side. Its important to consider where your text needs to be to deliver the message you are aiming to send, without getting in the way of the video content.
For more information or for professional web design support, contact the experts today, here at Pumpkin Web Design Manchester.